Giffgaff - The Greatest Comeback
Giffgaff is redefining refurbished.
But what's the best way it can get people talking?
There are a lot of things that Gen Z and Millenials have clashed on. HOWEVER. It’s a human truth that everyone loves a good comeback story, right?
And what better way to show comebacks than using timeless icons known for their redemptions?
#GreatestComeback is an eye-catching PR campaign that reinforces the advantages of buying from Giffgaff using a bold mix of pop culture icons, guerilla marketing and nostalgia. It makes viewers think of Giffgaff in moments when they consider buying a refurbished phone.
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